![]() ![]() As is, it the package can be easily recycled upon removal of the PET. ![]() In addition, the package avoids the use of any glossy or metallic ink decorations, which commonly interfere with recycling. The clear PET window at the top of the lash packaging is the final piece of plastic the brand plans to eliminate in future designs. The final design is not only elegantly crafted, but 98% plastic-free – with the goal to achieve 100% in the near future.” ![]() Calligraphic swoosh, retro decorative swish line and underline curl for baseball. “The development process required several months of strategic innovation, sampling, and redesigns to get the brand’s debut packaging just right. Tail : The descending stroke on the letter Q or R and g, j, p, q and y. “Through our initial meetings with the Loveseen team, it was evident they had a very specific vision for their lash packaging, with sustainability a top priority,” states Jennifer Raphael, CEO of IBG North America. A cotton cord elevates the look, while also making it easier to slide the tray out. Through the collaboration with IBG, the eco-friendly packaging developed features an inner tray made of 100% molded sugarcane pulp, also known as “bagasse.” The tray slides into an outer pack comprised of post-consumer recycled paperboard. “From that moment, we set out to create our own custom lash tray – one that would stand out on shelves yet was a kinder solution to the environment.” “Upon our first meeting with the IBG team and touring the facility, we decided it was imperative we create something different,” said Jenna Lyons, Co-Founder of Loveseen. Launched in 2020 by Jenna Lyons, former creative president of J.Crew, and makeup artist Troi Ollivierre, the brand leaned on IBG to develop its packaging. Toronto, Canada – IBG (Innovative Beauty Group), a leading global beauty solutions provider, has partnered with Loveseen, a brand of cruelty-free, natural-looking false eyelashes, to develop stylish yet sustainable packaging for its line of more than a dozen lash varieties. Transform your space into your dream home interior with a little help from J-Line at Cameleon.Made with sugarcane pulp, packaging designed to be chic, sustainable and 98-percent plastic-free. As the brand has developed into becoming a leading wholesaler in decoration and interior accessories, quality and service remain a fundamental part of the business’ ethos which is another of the reasons why we love them here at Cameleon and we know our customers will too.įor some of the best inspiration in interiors available, shop the huge range of products at Cameleon and find the perfect pieces to fit seamlessly and flawlessly into your home. With a close notation of modern trends within the industry, J-Line design two collections per year, sitting inside the spring/summer and then autumn/winter seasons. The collections from J-Line are filled with unique ideas. Or imagine Cuban-inspired décor pieces or items inspired greatly by the French Rivera, perfect to add a touch of European style to your space. Think contemporary and industrial statement pieces to draw attention to a specific space in your home. From furniture and lighting to garden accessories, J-Line has a design with a stylish twist for anything you might be imagining for your updated home or interior space and even your outdoor garden areas. This family-owned business has grown into an empire that now exports to over 100 countries around the world with thousands of products within a wide range of categories. All sorts of interior styles are represented: classic, modern, Scandinavian, retro, industrial, boho and even coastal. With 12.000 items, we offer a wide mix of furniture and home decoration. Shop Belgian Brand J-Line Now Available at CameleonĬrafting beautifully designed interior pieces since 1978, J-Line by Jolipa is a Belgian brand that we’re proud to have available at Cameleon. As a family business we have always had the freedom to follow our own taste, own intuition and our own feeling. ![]()
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